Grupo Radio Centro has tapped the former syndicated/SBS Regional Mexican KLAX-FM LA morning driver for its Spanish Contemporary Exitos 93.9 FM KXOS, which it LMAs from Emmis in that market. El Mandril’s (Ricardo Sanchez) contract with SBS ended 1/13.
El Mandril has been off the air since early November at KLAX because of failed contract negotiations.
Sanchez’s show aired on some 25 non-SBS-owned affiliates. Entravision’s LER Network began syndicating the show for SBS in March 2012 and carried it on its own Tricolor stations. SBS began syndicating and selling El Mandril a year later in March, 2013. Sun Broadcast Group had sold the show from March-August of this year.
Meanwhile, in late November/early December, SBS had placed KLAX afternooner José Antonio Castro’s “El Show de Toño” on KLAX and KRZZ-FM San Francisco—and was in the process of getting five new affiliates beyond Phoenix and Bakersfield, which have already signed.
Sanchez’s manager, Fernando Schiantarelli, tells RBR-TVBR that El Mandril is also now on 39 markets with 39 stations, including