As we mentioned yesterday (2/13/08 RBR #30), CBS Radio’s KYW-AM and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) are launching Hear Philly!, an Internet radio station devoted to sounding off on all of the great things to do in Philly. Accessible exclusively on gophila.com, Philadelphia’s official tourism site, and kyw1060.com, Hear Philly! reports on events, exhibitions, attractions, restaurants, shops, performing arts and more. In the coming weeks, local listeners with HD radios will be able to listen to Hear Philly! on 94WYSP’s HD-3 channel. The broadcasts, anchored by KYW Newsradio’s Krista Jasillo and supported by editorial content from GPTMC and several KYW reporters, will be updated daily.
The ad-supported Internet station already has clients lined up to participate in the new venture. Starr Restaurants will be the primary advertiser during the first month.
Thirty-second radio spots on Hear Philly! are available to advertisers, who can include a hyperlink on the hearphilly.com webpage. In addition, video pre-roll ads on the Hear Philly! player will catch the eye of everyone who logs onto the online radio station.