Language flip for KTRB-AM San Francisco


In receivership since last September and having lost some of its English-language sports play-by-play franchises to other stations, KTRB-AM San Francisco is re-launching Friday (6/24) as a Spanish sports outlet. It is a new affiliate of ESPN Deportes Radio Expands to Bay Area

With the addition of the 860 kHz signal foreclosed on by Comerica Bank, ESPN Deportes Radio proudly notes that it is now available in eight of the top ten markets. San Francisco is Arbitron Metro #4.
“At KTRB 860 AM, we are very excited to bring the first Spanish-language sports radio network to the Bay Area,” said Michael Sher, general manager, ESPN Deportes Radio in the Bay Area. “This launch offers our local community across all the Bay Area the latest in sports news and information, and provides advertisers and marketers a unique opportunity to reach local Hispanics sports fans.”