Larry Wilson buys Triad Broadcasting


Radio veteran Larry Wilson has been operating stations in Portland OR for the past few years. Now he’s adding an intact five-market group under the name L & L Broadcasting in a deal with David Benjamin’s Triad Broadcasting Company.

The price will be $21 million cash.

Wilson’s Portland company is Alpha Broadcasting.

Triad’s group is comprised of 32 stations in Fargo ND-Moorhead MN, Peoria IL, Biloxi MS, Bluefield WV-VA and Savannah GA/Hilton Head SC.

Triad founder and CEO, David Benjamin, said “We could not be more proud of our stations and the great people who staff them. Our quality personnel, service to our communities, and financial track record have truly set a standard for small and mid-market radio. We are absolutely delighted to turn these properties over to L&L CEO Larry Wilson and his team, with whom we are like-minded regarding both the critical importance of professional local staffing and the necessity of excellence in local programming. We wish Larry every success as he builds on this Triad foundation.”

Larry Wilson added, “We are very excited about the acquisition of the radio assets of Triad. After visiting each market and meeting with the great people David has assembled, we are more energized than ever to grow dominant clusters, assemble world-class talent and develop even more live and local programming to serve the wonderful communities that are home to these radio stations.” Wilson is also Chairman of Alpha Broadcasting LLC, the owner of six radio stations in the Portland, Oregon market.

Here’s an informal look at Triad from the company’s website:

Fargo ND-Moorhead MN
107.9 The Fox
1660 ESPN
Totally Froggy 99.9
Q98 Rock
AM 1450 KBMW The Voice of the Valley
FM 105.1 Variety 90s, 2K & Today

Peoria IL
1470 WMBD
104.9 The Wolf
Today’s Lite Rock 107
93.3 The Drive
102.3 Max FM
WIRL Classic Country 1290

Bluefield WV-VA
WHIS 1440/WTZE 1470 Talk
J104.5 Today’s Best Variety
Eagle 100.1/100.9 The Classic Rock Station
106.3/107.7 Kicks Country
Rooster Country AM 1240

Biloxi MS
FM Sports Radio 96.7 The Champ
Bob 105.9 We Play Anything
107.1 The Monkey Hit Music
97.9 WCPR Rocks

Savannah GA/Hilton Head SC
Rock 106.1
Big 98.3
AM 1130 The Island
New Country Bob 106.9
Y107.9 90s, 2K & Today
103.1 The Drive Classic Hits