The Hispanic consumer has emerged in recent years as one of the most vitally important for brands and businesses. Media companies are no different. A successful approach to welcoming — and keeping — U.S. Latinos through audio entertainment that is relevant and of high appeal can reap huge dividends for radio broadcasting companies.
To help AMs and FMs on their path to success, the Radio + Television Business Report and Radio INK are pleased to present the first in a series of short podcasts focused on Hispanic radio — and its power — in advance of the 2018 Hispanic Radio Conference, March 13-14 in Miami.
In our first installment, Arminda “Mindy” Figueroa, the Chief Marketing Connector and founder of Latin2Latin Marketing + Communications, has been on the forefront of instructing companies on the nuances of attracting and retaining Latino consumers. We ask Figueroa what the role of Hispanic radio is for a community under pressure from tougher stances on immigration, and if changes in Washington in the last year have had any impact — positive or negative — on Hispanic market ad spending.
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To learn more about the Hispanic Radio Conference and to register today, visit HispanicRadioConference.com.