KJLA-TV Los Angeles, the full-power flagship of the LATV network, has launched an aggressive on-air promotion and marketing campaign for its biggest contest ever, Encuentra el tesorito (Look for the treasure). More than 1,000 radio spots will air over four weeks to promote the TV contest.
The station says the spot buys have been on key Hispanic radio stations in the LA market, such as KLVE, KSCA, KRCD, KDLD, KSSE, and KLYY.
The winner of the contest’s $10,000 top prize will be announced on September 19. Viewers can participate in the contest by tuning into KJLA-57 every day to look out for “keyword” announcements and then text the keyword to 97243. The Encuentra el tesorito contest carries the biggest cash prize award in the history of LATV-owned and operated station KJLA and is expected to achieve a record number of participants. The contest is part of a larger promotional campaign in support of LATV’s expansion of programming in the Los Angeles area.
“KJLA’s Nielsen local measurements have demonstrated a huge growth for KJLA in key demos. There is no doubt our viewers are embracing the station’s new and fresh approach to programming. We have increased our roster of clients and we have renewed existing ones who continue to express great satisfaction with KJLA’s performance and efficiency,” said KJLA General Sales Manager Rafael Gutierrez.
KJLA-57 is carried in Los Angeles and surrounding counties on approximately 2.9 million cable homes and two million DBS satellite homes. It can also be seen on digital Channel 57.1 over the air in the Los Angeles market.
LATV’s programming primarily targets US-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the .S. LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation,” which air in over 100 US cities, plus the Virgin Islands and Puerto Rico.