Paced by strong ratings from “Law and Order: Special Victims Unit,” “Celebrity Apprentice,” and “The Biggest Loser,” NBC averaged a 1.9 rating, 6 share in adults 18-49 and 5.8 million viewers overall for the week of March 29-April 4.
NBC’s primetime performance this week was led by “Law and Order: SVU,” which delivered a key time-period win in adults 18-49 on Wednesday night and was NBC’s top show of the week in primetime’s key demo. “SVU” ranked #16 among all primetime programs in adults 18-49 this week. “The Celebrity Apprentice,” which won the final hour of primetime Sunday in all key demographics, and “The Biggest Loser,” which built dramatically throughout its two-hour telecast on Tuesday, despite head-to-head competition from a two-hour “American Idol” and a first-run episode of “Lost,” were tied at #17 among all primetime programs in adults 18-49.
Primetime averages for the week of March 29-April 4 in adults 18-49 were Fox (2.9/9), CBS (2.6/8), ABC (2.5/8), NBC (1.9/6) and CW (0.9/3). In overall total viewers the weekly averages were CBS (10.1 million), ABC and Fox (8.5 million), NBC (5.8 million) and CW (1.9 million).
Season to date through 28 weeks, NBC ranks #3 among the major networks in adults 18-49, adults 25-54 and total viewers, and is tied for #2 in adults 18-34.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
(source: information from NBC)