Leveling the Playing Field For Multicultural Radio

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It’s hard to get a fair share if you don’t first get a fair shake.


For years, ethnic- and minority-targeted stations, including those targeting Hispanic and Urban audiences, have had to fight their way—sometimes unsuccessfully—to get a place at the buying table.

It has been a battle that is estimated by some to have cost African-American and Hispanic broadcasters more than $300 million in revenue annually for their stations.

The Fair Play Charter

In February 2018, the Media Leadership Council (MLC) of the 4A’s advertising industry association issued a Fair Play Charter to its members as guidance and agreement to fair and equitable treatment for owners of minority-owned and -targeted media.

  • How has the charter impacted Hispanic radio since its implementation?
  • What progress has been made in terms of better communications between media and agencies as a result of the charter?
  • How can stations improve their presentations and marketing opportunities with their partners across the table?

 

The Hispanic Radio Conference is pleased to present a session that takes an in-depth look at the goals and the score card of the Fair Play Charter one year after its introduction.

The session is moderated by Rick Ramos, SVP/Business Development with Katz Media, who has established himself as a multicultural expert with nearly 25 years of experience. As a multicultural specialist, he has worked with many of the top broadcast radio companies that provide information, entertainment, and content for the Hispanic audience, like Univision Radio and SBS.

 

Panelists
Karina Dobarro — SVP of multicultural and international brand strategy at Horizon Media. With over 15 years of experience, Dobarro joined Horizon in 2014 to launch the multicultural practice.

Jennifer Hungerbuhler — EVP and managing director of local video and audio investment for Amplifi USA, overseeing the investment strategy for local video and audio space across all screens/devices for clients within the Dentsu Aegis Network.
Sherman K. Kizart is founder and managing director of Kizart Media Partners, Inc., a national media sales and marketing consulting firm headquartered in Chicago that partners with clients to generate greater sales that focus on revenue opportunities for Urban-targeted media platforms.
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its 10th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95 percent of the 59+ million Hispanics in this country.
Hispanic Radio Conference
March 12-13, 2019
Miami
www.hispanicradioconference.com

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