RBR+TVBR ENCORE: Leveraging mobile to connect with listeners

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At the end of 2013, more than 60% of the U.S. population owned a smartphone. The latest research showed that many of them are actively researching local businesses on the fly.


That led Martin Kristiseter, today a senior VP at Marketron Digital, to pen a Media Information Bureau column that concludes Radio, whose audiences are predominantly local, can play a huge role in leveraging mobile to help local retail.

In turn, mobile, which is far-reaching, can boost local radio.

We revisit Kristiseter’s column more than four years later, as his advice still holds true today.

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