At the end of 2013, more than 60% of the U.S. population owned a smartphone. The latest research showed that many of them are actively researching local businesses on the fly.
That led Martin Kristiseter, today a senior VP at Marketron Digital, to pen a Media Information Bureau column that concludes Radio, whose audiences are predominantly local, can play a huge role in leveraging mobile to help local retail.
In turn, mobile, which is far-reaching, can boost local radio.
We revisit Kristiseter’s column more than four years later, as his advice still holds true today.