LG x iSpot Deal Bumps A TV Measurement Panel


As of today, real-time cross-platform TV ad measurement company iSpot has a 54-month licensing deal in hand for all smart TV data from the advertising and data platform from LG Electronics.

The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a broad range of TV makers in addition to LG.

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