Some 13 days ago, all appeared to be “business as usual” at a Burbank, Calif.-based multimedia company focused on Spanish-speaking Hispanic consumers. A press release, like many others distributed in recent months, was peppered with such flowery boasts that its assets include “the only Spanish-language broadcast network in the U.S. with ratings growth.” Further, this TV network topped Univision Communications’ UniMás for a second consecutive month in prime-time, based on its Nielsen Media computations.
On Nov. 19, the company revealed that its Premios de la Radio awards show dedicated to regional Mexican music in the U.S. saw ratings that “topped all of its competitors” in the Los Angeles market.
Meanwhile, the most recent Nielsen Audio results for Los Angeles show that, among all PPM holders aged 6+, the top-rated regional Mexican radio station in the nation’s most competitive market for the genre is owned by this company.
Little did anyone know that the top executives at the company were preparing to bury its most important news in recent years on a busy getaway day before the Thanksgiving Day holiday.