Linear TV Market: A ‘Moderate’ Decline in Ad Demand


The linear television market, on a two-year compound average growth rate (CAGR) basis, was down 1.5% for the whole of the 2018-19 season on an average weekly ad spend metric.

That’s according to Standard Media Index, which calls this a moderate decline in advertiser demand, and it fails to keep pace with “much larger supply losses” — a.k.a. TV viewing. When combined, advertiser CPMs are up.

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