Linear Viewing: Live Is Life, for MoffettNathanson


“Time spent on cable networks built on movies, syndicated TV and kids content has collapsed over the past two years as consumers and media companies adopted a streaming first mind-set.”

That not-so-surprising sobering reminder of how consumers enjoy their visual entertainment today comes courtesy of MoffettNathanson Senior Analyst Michael Nathanson.

This is, in a way, good news for broadcast TV. At the same time, its a warning for broadcast TV that scripted programming’s lure must be stronger for viewers to keep coming back — even in a five-to-seven day post-broadcast window.

“[It] is clear as day, looking at a two-year stack, that live sports and news are rising in importance and value to linear stake-holders,” Nathanson writes. But, is that the only key value point for consumers and marketers?

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