“Time spent on cable networks built on movies, syndicated TV and kids content has collapsed over the past two years as consumers and media companies adopted a streaming first mind-set.”
That not-so-surprising sobering reminder of how consumers enjoy their visual entertainment today comes courtesy of MoffettNathanson Senior Analyst Michael Nathanson.
This is, in a way, good news for broadcast TV. At the same time, its a warning for broadcast TV that scripted programming’s lure must be stronger for viewers to keep coming back — even in a five-to-seven day post-broadcast window.
“[It] is clear as day, looking at a two-year stack, that live sports and news are rising in importance and value to linear stake-holders,” Nathanson writes. But, is that the only key value point for consumers and marketers?