Lineup for MFM confab revealed


MFMThe Media Financial Management Association is heading to Florida at the end of the month for its 2015 CFO Summit – and its released its list of topics and speakers.

The session will be at the Hilton Fort Lauderdale Beach Resort on February 26-27.

From MFMA, here is the agenda:

* Welcoming remarks: Summit Co-Chairs David Amy, Executive Vice President & COO of Sinclair Broadcast Group, and Marc Manahan, Senior Vice President & CFO of Univision Local Media

* The Four Faces of Today’s CFO: Deirdre Ryan, Principal, Telecommunications and Media, Deloitte

* Media M&A: Never a Dull Moment: Paul Sweeney, U.S. Director of Research and Senior Media Analyst, Bloomberg

* FCC Today: Robert McDowell, Partner, Wiley Rein LLP, and a former commissioner and senior member of the Federal Communications Commission

* Media Technology Update: Kevin Cuddihy, President of Local Media, Univision Communications

* Corporate Social Responsibility and Ethics for Today’s CFO: Mary Ann Ferguson, PhD, University of Florida, and two-term Page Legacy Scholar (Penn State College of Communications) in the field of Corporate Social Responsibility

* The Heart of Innovation – Building High Performing Teams: Sarah Levitt, Executive Coach & Motivational Speaker

* Programmatic and other Advertising Strategies: Tim Hanlon, Founder and CEO, The Vertere Grouo

* Avoiding Employment Landmines in the Digital Age: Niza Motola, ?Vice President, Associate General Counsel, Litigation and Compliance, Univision Communications

“Thanks to the leadership and direction of David Amy and Marc Manahan, the agenda for this year’s CFO Summit addresses to most pressing issues faced by our industry’s senior finance executives, said Mary M. Collins, President and CEO of MFM and its BCCA subsidiary, which serves as the media industry’s credit organization. “As attendees at our prior events can attest, the ROI on the time and money required to participate is unequalled and the results can often be immediate.”

Added Collins, “We are also very grateful to the sponsors of this year’s Summit, who currently include, Bond & Pecaro, the Chubb Group of Insurance Companies, Media Audits International, Szabo Associates, Videa, and Wide Orbit. Their support allows us to control attendee costs while offering a top-notch venue and amenities.”