Live and Local? An Irish Radio Brand Nails It



This column was originally intended to offer commentary on what “Classic Hits” are in 2021, and how one overseas radio network has refined an era of pop music from 2000-2015 as the next wave of Oldies.

But, a funny thing happened along the way: full newscasts, and a lively host, to be precise. It led our editor-in-chief to pen a column not about revenue ignition through format revision, but about what it means to truly be live and local in an era where information sources devoted to the small towns of America could be severely lacking.

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