Live TV, DVR Viewing Grows


television-OTATelevision viewing continues to climb even though the number of pay TV homes in the U.S. is shrinking.

That’s according to comScore, which says live TV viewing rose 7% in the fourth quarter of 2015 to just over 1,000 hours of television viewed per household.

Time-shifted viewing — 15 days after live airing — also gained 7% to total 356 hours of TV viewed per household, reported MediaPost.

“The availability of more viewing options appealing to a wide array of tastes, in addition to the continued expansion of premium original scripted programming on cable networks, has likely contributed to this effect,” according to a comScore report.

Nielsen recently reported a 2.5% Q4 drop in cable subscribers and a 1.7% decline in all pay TV providers, including cable, satellite and telco.