LiveRamp Launches Enhanced TV Platform, With Industry Support


SAN FRANCISCO — Data connectivity platform LiveRamp has added streaming inventory forecasting and data collaboration capabilities into its TV platform.

With these additions, LiveRamp TV becomes an end-to-end platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video.

And, the launch came with the support from two of broadcast television’s biggest players.

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