Livio unveiled the two new offerings at Telematics Update in Detroit. Livio Keys is intended to be a communications solution for everything related to autos and apps. It’s a link between vehicle manufacturers and software developers that’s loaded with tools and customizable services. It works with both Bluetooth audio and proprietary link protocols, which includes compatibility with HTML5 sites, mobile apps from iTunes, Android, Windows Mobile, Blackberry, and OEM-installed dashboard apps.
The FM Traffic Button provides traffic reports for US markets, updated every few minutes. The system, enabled by code added to an embedded app on the in-vehicle infotainment system and accessed by a button on its user interface, offers real-time audio traffic updates. Up-to-date traffic info is relayed in the vehicle at the push of a button, and OEMs can share revenue generated through ad-sponsored traffic reports. This sponsored advertising could provide significant recurring revenue opportunities for OEMs through FM radio.
RBR-TVBR asked Jake Sigal, CEO of Livio more about the FM Traffic button. “Radio needs to continue to innovate in the dashboard. The FM Traffic button is a no-brainer in our opinion. You listen to FM, you press the button, you get traffic on demand. Anything to keep listeners on the dial is a good thing. You don’t use the native weather app or clock on your mobile phone. We feel that the FM Tuner in your car will also be improved and available to be upgraded with features like Livio’s FM Connect and/or the FM Traffic button. Give the user what they want, when they want it. In automotive, we can do this for the customer, and keep it safe to use while driving.”
Here’s how it works:
The FM Traffic Button resides on the FM radio. When a consumer pushes the button in the car, the technology uses internet (either through a smart phone or embedded vehicle wifi) to access traffic & advertising information.
The ad plays. The consumer returns to regular FM radio, all the while never having to touch their phones, switch inputs or change anything.