COVID-19 changed how radio buyers spent their marketing budgets. Will it be a springboard for more changes in 2021?
Noted media analyst Gordon Borrell looked into a recently completed survey of 994 radio buyers and saw some major trends — some good, some scary. At an exclusive Forecast 2021 LIVE session, Borrell will share what advertisers and agencies said they’re planning to do with radio budgets in 2021.
He’ll also unveil one big thing that’s attracting radio buyers more than anything else.
Throughout the two-day Forecast LIVE 2021 conference, held December 8-9 as an online information gathering, attendees will hear from industry leaders sharing their perspectives about the impact of COVID 19 and the future of the radio industry. Many express the importance of local advertising to the health of their revenue and the future growth of their business overall.
Enter Gordon Borrell, with his arsenal of ammunition about what local advertisers and agencies are planning for the new year and where radio fits into their marketing plans.
Register now to attend radio’s premiere financial conference.