Local.com, a local search engine, announced a strategic partnership with MediaSpan, provider of digital content management and online marketing solutions, to provide Local.com’s Local Connect local search platform to more than 1,500 of MediaSpan’s newspaper, TV and radio clients.
The Local Connect platform enables regional media publishers to incorporate Local.com’s powerful local search technology into their website via a customized, private-label local business directory platform. Local Connect also represents added revenue opportunities for websites by allowing them to integrate and enhance their own advertiser listings, as well as local and national sponsored listings from Local.com’s large network of advertisers.
