Nielsen’s Local NMI Adds 19 More Markets To Mix


Nielsen’s local media planning platform for broadcast media is adding 19 markets to its roster, bringing Local Nielsen Media Impact (Local NMI) to a total of 44 DMAs, and every market where the Portable People Meter (PPM) is used to create monthly ratings reports based on consumer exposure to radio and TV.

These 19 new markets will be available to clients beginning Monday (5/20):

  • Austin
  • Cincinnati
  • Columbus, Ohio
  • Greensboro
  • Hartford-New Haven (DMA)
  • Indianapolis
  • Jacksonville, Fla.
  • Kansas City
  • Las Vegas
  • Memphis
  • Milwaukee
  • Nashville
  • Norfolk (Hampton Roads)
  • Providence, R.I.-New Bedford, Mass.
  • Raleigh-Durham-Fayetteville
  • San Diego
  • Salt Lake City
  • San Antonio
  • West Palm Beach-Fort Pierce, Fla.

“Local Nielsen Media Impact is built with respondent level data to allow in-depth cross-platform analyses for both local TV and Radio separately, as well as TV and Radio together,” Nielsen says. “Combined with Nielsen Scarborough local consumer insights, these combinations of TV, radio and Scarborough provide cross-media optimization at an individual-person level and enable granular advanced audience segmentation.”

Nielsen SVP of Product Leadership Jay Nielsen, in prepared remarks, said, “The addition of more markets to Local Nielsen Media Impact gives greater levels of precision to buyers and sellers looking to plan and execute more efficient media transactions in local markets. Local NMI unlocks access to new insights on media allocation and schedule optimization to better reach a variety of audiences across media vehicles.”



Nielsen Brings ‘Impact’ To Radio

A cross-platform planning solution available at both the local and national level that allows users to understand cross-media reach, frequency and duplication through the use of advanced audience segments now includes Radio as a media type available within the optimization tool.

A Local Media Planning Boost, From Nielsen

Nielsen is now ready to make an impact on local media planning and cross-channel optimization through a new tool designed to benefit both local radio and television broadcasting companies.