Local Now Expands OTT Programming Through OTTera Deal


LOS ANGELES — Byron Allen’s Allen Media Group has taken the next step to fuel the fast grow of its free streaming platform Local Now by signing an agreement with Los Angeles-based OTT white label service OTTera Inc.

The new partnership allows Local Now viewers to view 12 additional free streaming channels, adding to the existing array of content.

New channels to be added to the platform’s OTT offerings include the rapidly growing Canela TV, created for U.S. Hispanics as a connected TV/OTT offering; Motorvision TV; 
podcast video focused POD TV; outer space-focused news and entertainment offering Space Channel (not to be confused with Canadian cable TV channel Space); Party Tyme Karaoke; cocktail-focused DrinkTV; The Love Destination; Cooking Panda; martial arts and combat sports-focused Channel Fight; Treehouse Gaming Network; and family-friendly comedy offering Novocomedy.

— RBR+TVBR West Coast Bureau