Macy's new branding features cast of star designers


Macy’s revealed details of its new campaign positioned to showcase the retailer’s talented and high-profile cast of fashion and home brands. The spots were directed by director Barry Levinson (Rain Man) and cinematographer Bob Richardson (The Aviator, JFK). The campaign, via JWT New York – will launch during the telecast of the 59th Primetime Emmy Awards 9/16.

Featuring star designers and celebrities in a typical Macy’s store readying their respective "departments" for business, the brand spots include designers Sean (Diddy) Combs, Jessica Simpson, Martha Stewart, Usher, Donald Trump, Kenneth Cole, Marc Ecko, Kimora Lee Simmons, Russell Simmons, Tommy Hilfiger, Emeril Lagasse, Tyler Florence, and others.

A 90-second spot will break the campaign during the first hour of the Emmys and will air several times throughout the show. Sixty- and 30-second brand spots will also run throughout the fall season.