NBC and the NFL announced that Madonna will perform in the Bridgestone Super Bowl XLVI Halftime Show on February 5th. The game and halftime show will be broadcast live on NBC from Lucas Oil Stadium in Indianapolis.
The NFL and NBC announced Madonna’s selection at halftime of Sunday night’s game on NBC between the New Orleans Saints and the Detroit Lions.
“Madonna’s performance will be imagined by Cirque Du Soleil and Jamie King,” the joint announcement stated.
The Super Bowls, of course, the most watched television event of each year and the halftime show is the most-watched musical event of the year. More than 162 million viewers in the US watched last year’s show.
Madonna joins an “esteemed list” of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2. Somehow, the “esteemed list” from the NFL and NBC didn’t include Janet Jackson and her “wardrobe malfunction” during the Super Bowl halftime show on CBS in 2003.
“A world class entertainer, singer, songwriter, producer, director, and video visionary, Madonna has sold more than 300 million records in the course of her three-decade career as The Material Girl. She is a Rock & Roll Hall of Fame inductee. Her last tour was the most successful tour by a solo artist in history. Madonna is currently in the recording studio working on a new album scheduled to be released next year. Her new film W.E., which she directed, wrote and produced, is opening in a limited one-week release December 9 in Los Angeles and will open nationally on February 3, two days prior to Super Bowl XLVI,” the announcement said of the halftime star.
Madonna has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the Bridgestone Super Bowl XLVI Halftime Show.
The Bridgestone Super Bowl XLVI Halftime Show is an NFL Network production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.
RBR-TVBR observation: Wow, is this a creative, innovative and risky move by NBC and the NFL, or what? OK, we’re just kidding. It’s none of those things.