In the wake of “a historically strong 2021,” U.S. media owner advertising revenues grew
by 11% to $151 billion in the first half of 2022. That cheery assessment is based on financial reports examined by MAGNA and its EVP of Global Market Intelligence Vincent Létang.
Now, the not so rosy news: The continued economic slowdown and “the lack of major cyclical events” led MAGNA to lower its 2023 growth forecast somewhat significantly.
