MAGNA’s Magnificent Ad Growth Outlook: A Digitally Fueled Forecast


Vincent Létang, the EVP of Global Market Research at MAGNA, has some downright exuberant things to say about the post-pandemic global advertising recovery that’s already underway for linear and digital media.

“As [the] economic recovery is stronger and faster than anticipated in several of the world’s largest ad markets — the U.S., U.K. and China, in particular — and consumption accelerates, brands need to reconnect with consumers,” he says.

Here in the states, that will yield the highest growth rate for the advertising market since the earliest days of the Reagan administration — an era of high interest rates for home buyers and a recessionary atmosphere fueled by “Reaganomics.”

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