Making an Impression: The Forward-Fueled Measurement Forecast


Who knew that the Chief Research Officer of the not-for-profit trade association representing America’s local broadcast television industry would be as hard-hitting as a 60 Minutes journalist?

Hadassa Gerber proved to be quite the moderator at a TVB Forward Conference session on “the future of measurement,” the first of a series of panelists delivered across the TVB’s virtual affair on Thursday.

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