Making an Impression: The Forward-Fueled Measurement Forecast

0

Who knew that the Chief Research Officer of the not-for-profit trade association representing America’s local broadcast television industry would be as hard-hitting as a 60 Minutes journalist?


Hadassa Gerber proved to be quite the moderator at a TVB Forward Conference session on “the future of measurement,” the first of a series of panelists delivered across the TVB’s virtual affair on Thursday.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *