In the world of M&A transactions, many are successful … and almost as many fail.
Now, think about many of the songs you hear — oftentimes on the radio stations being traded, or in TV commercials on the UHF and VHF properties being sold. The world of popular music is full of joyful, happy songs, and sad songs that tell of woe.
In the second of a two-part report, DEFcom Advisors CEO Doug Ferber offers his “lyrical guide to successful broadcast transactions.” His first word of advice: Determine value and the maximum price you are willing to pay.
Didn’t get to read Part I yet? Simply click here!