Talk Radio Networks’ syndicated morning star Mancow Muller is returning to Chicago radio in a big way at Joseph J. Gentile’s WJJG-AM 1530. GM Matt Dubiel has signed Mancow to host both Morning and Afternoon Drive. Muller’s Chicago-based morning show will air on WJJG weekday mornings from 7-10 and again afternoons from 1-4pm starting Monday, 10/3.
Mancow was last heard middays in The Windy City in February, 2010 on Citadel’s news/talk WLS-AM (890). He was there for 16 months. Of course, he also had blown up the airwaves on Emmis’ Q101 (now Merlin Media’s FM News 101.1) previous to that.
Dubiel says WJJG will only offer 10 category-exclusive sponsorships of Mancow’s Morning and Afternoon show, and three of those spots are already spoken for. Says Dubiel: “Exclusivity helps convey authenticity, and provides tremendous value to our partners. One smart beer company is going to be THE beer of the Mancow show in Chicago. That’s just the beginning.”
He tells RBR-TVBR about adding Mancow, and the reasoning behind the exclusive category sponsorships. Listen to the audio, above.
Says Mancow: “I plan to kick all form of butt–including Labrador. Even dogs will want to listen. I have been the Phantom of Chicago radio the last year, exiled from the pc landscape of today’s corporate-controlled radio, programmed from lands far away from ChiCOWgo. So when a Radio Maverick like Matt asked me to air 2X a day I said yes. Six hours of Mancow a day is not enough but it’s a start.”