Manship Commits To Sports Bettor Programming


A privately owned television group owned by the Manship family that dates to 1955 has taken the forward-thinking approach of signing a content distribution agreement with the Las Vegas Strip-based sports media company dedicated to those who wager on sports and make sports betting a multibillion-dollar industry.


Manship Media owns ABC affiliate WBRZ-2 in Baton Rouge, and it has just inked a deal to bring “credible sports betting information” to the Louisiana market with VSiN.

Louisiana is moving closer to legalization of sports betting, and the companies are being proactive by inking a contract that marks the first time the VSiN network’s sports betting content will be broadcast over-the-air on a TV station.

But, don’t expect VSiN reports on WBRZ-2 newscasts or anywhere on the main broadcast channel.

Rather, it will appear on WBRZ+, the 24-hour news channel on the station’s DT2 signal.

As of this week, VSiN’s sports betting and entertainment programming will air on WBRZ+ weekdays between 10-11am and 8-9pm Central.

VSiN programming will also air on WBRZ+ every Saturday between 3-6pm local time.

VSiN shows scheduled to air include “A Numbers Game,” hosted by Gill Alexander and “Prime Time Action,” hosted by Gill Alexander, LSU graduate Matt Brown and Danielle Alvari.

“We’re thrilled to bring VSiN’s sports betting content to sports fans and soon-to-be wagering enthusiasts across the Baton Rouge Market,” said Noah Kozinko, director of marketing at WBRZ. “We knew we wanted to get ahead of the legislative process and start to educate our audience on sports betting before it kicks off here in Louisiana. We wanted to find the best in the business to help introduce folks to sports betting and there just wasn’t anyone better than VSiN to do that.”

Brian Musburger, founder and CEO of VSiN, added, “As we continue to expand our distribution footprint across the U.S., we’re thrilled to be able to collaborate with innovative providers like WBRZ, who are ahead of the curve in educating their audience, having recognized the growth in this type of content.”

VSiN has newsroom studios in the sports books at the South Point Hotel, Casino and Spa and Circa Resort and Casino in Las Vegas, as well as satellite studios in leading gaming properties across the country. VSiN is a subsidiary of DraftKings.