NBC Universal’s Telemundo Media has named Manuel Abud (pictured) President of the Telemundo Station Group, reporting to Emilio Romano, President, Telemundo Media. Abud succeeds Ronald Gordon, who has been named Chairman at ZGS Communications, which owns and operates the largest group of non O&O stations affiliated with the Telemundo network.
Abud, who most recently was President and General Manager of Telemundo O&O KXTX-TV Dallas, will have oversight of the 15 owned Telemundo local stations located within the United States, as well as Puerto Rico. A long-time Telemundo executive, Abud will be responsible for leading the Telemundo stations “with a hyper focus on localism through developing and producing local content, strengthening the stations’ commitment to their local community and ensuring local advertisers benefit from the best value in the market,” the company said.
“Manuel is an accomplished media executive and has been a vital part of our success for many years,” said Romano. “His impressive track record at Telemundo, together with his strong operational skills and deep management expertise, make him the ideal candidate to continue the great work Ron has done at our stations.”
As for the departing group head, Romano added that “Ron’s new role at ZGS will be instrumental for the continued growth of our affiliates as we work together towards our goal of reaching every Hispanic household with our compelling content. He is a great entrepreneur and is perfectly suited to help us take our already strong partnership with ZGS to the next level.”
This is a return engagement for Gordon. He was President and CEO of ZGS before joining Telemundo in 2009 as President of Telemundo Station Group. ZGS owns and operates 10 Spanish-language television stations.