Why Inclusive Marketing Matters For Radio and TV


MIAMI BEACH — More than ever, connecting with multicultural consumers through “inclusive marketing” is a must among CMOs seeking to build brand longevity while reflecting the reality of America today.

For Procter & Gamble Co. Chief Brand Officer Marc Pritchard, this means starting from within, and ensuring that the internal composition of a company matches the audience it seeks. Is radio and TV far behind on this effort?

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