In Central Florida, the Holler family is known for its automotive dealerships including Holler Honda in the Orlando market. Roger Holler is also known for his ownership of Marc Radio, which operates six radio brands in the Gainesville-Ocala market.
Now, Holler can be fully associated with a Class D daytime-only AM and its all-important FM translator that can be heard in not Gainesville, Fla., but Gainesville, Tex.
