March Madness shows off mobile listening


ncaa-basketball-logo-black-basketballAs reported Monday in eMarketer, mobile apps improve the March Madness experience; users are keeping up with the NCAA Tournament by turning to their second screen.  According to a study conducted by Harris Interactive for SOASTA, 41% of respondents plan to check for March Madness updates on their app more than once a day.

During the first four days of WestwoodOne’s exclusive audio coverage of the NCAA Men’s Division I Basketball Tournament, mobile listening was up, with more than one million fans tuned to WestwoodOne’s broadcast via digital streaming and partnerships.  From the Miller coaching brothers to Cinderella stories and a record number of overtime games, WestwoodOne kept college hoops fans engaged across multiple audio platforms.

Coverage of the Sweet 16 begins 3/27 at 6 pm ET.  WestwoodOne’s exclusive broadcasts are streamed on SiriusXM, NCAA March Madness Live Mobile App,, and TuneIn Radio.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.