March Madness shows off mobile listening


ncaa-basketball-logo-black-basketballAs reported Monday in eMarketer, mobile apps improve the March Madness experience; users are keeping up with the NCAA Tournament by turning to their second screen.  According to a study conducted by Harris Interactive for SOASTA, 41% of respondents plan to check for March Madness updates on their app more than once a day.

During the first four days of WestwoodOne’s exclusive audio coverage of the NCAA Men’s Division I Basketball Tournament, mobile listening was up, with more than one million fans tuned to WestwoodOne’s broadcast via digital streaming and partnerships.  From the Miller coaching brothers to Cinderella stories and a record number of overtime games, WestwoodOne kept college hoops fans engaged across multiple audio platforms.

Coverage of the Sweet 16 begins 3/27 at 6 pm ET.  WestwoodOne’s exclusive broadcasts are streamed on SiriusXM, NCAA March Madness Live Mobile App,, and TuneIn Radio.