Entercom Communications announced Mark LaNeve has joined its Board effective immediately. LaNeve has served since 2012 as COO of WPP’s Global Team Ford, an agency that serves as the marketing and advertising partner to Ford and Lincoln businesses globally. Previously, he served as Chief Marketing Officer at Allstate, where he led the sales and marketing business and introduced the highly acclaimed “Mayhem” campaign.
LaNeve also served as General Manager of the Cadillac brand for General Motors. Under his leadership, Cadillac saw a renaissance and Mr. LaNeve was named “Grand Marketer of the Year” by Brandweek magazine in 2003 for his work. Before joining GM, LaNeve was CEO of Volvo Cars North America, where he helped lead a resurgence of the brand into the premium space of the US market and was heavily involved in the integration of Volvo with Ford, which purchased the brand in 1999.
“Mark LaNeve is a tremendous addition to Entercom’s Board of Directors. He has led some of America’s most iconic brands and ad campaigns. He will bring a new and fresh perspective to the Entercom board,” said Entercom CEO David Field.
“I am honored to join the Entercom board, serve shareholders and work with this exceptional team,” said LaNeve.