Marketron, provider of business software solutions and services for the media industry, has introduced its mobile marketing and advertising technology to the television industry. Already in use by more than 2,200 radio stations, Wilderness Communications’ KLWB-TV and Acadiana Cable Advertising’s KDCG-TV in Lafayette, LA are among the first stations to sign up.
Marketron Mobile provides a scalable mobile marketing and ad platform designed to reinvigorate traditional media, make broadcast programming more interactive and rapidly grow both traditional spot and new advertising revenue. The mobile solution allows media organizations to create targeted mobile ad campaigns on both a local or national scale through demographic and interest-based data.
Television stations will be able to use the technology to encourage their audiences to engage in text-to-win contests, polls and voting, news updates and loyalty programs.