Marketron, the provider of enterprise revenue management and digital software tools, has launched a new website that provides ideas, information and tools that salespeople and sales managers working in broadcast and media can use to help them close more business.
With educational webinars, case studies and creative assets among the offerings, Aspire by Marketron (aspire.marketron.com), “helps salespeople stay on top of the latest selling techniques and trends, deliver more compelling proposals more quickly, and increase their sales and revenue,” the company says.
Todd Kalman, a senior vice president of sales at Marketron, calls Aspire “another impactful resource to help everyone build their digital sales acumen and close more deals.”
Resources available on Aspire include webinars on current selling techniques and trends, as well as a searchable catalog of downloadable creative assets, including real-world examples that can be downloaded and incorporated into existing sales proposals.
“Aspire users can hone not only their digital advertising knowledge but also their prospecting skills, identifying the businesses spending money and using that insight to curate a strong target account list,” Marketron says. “They can train themselves on digital advertising and become the local marketing experts, thereby gaining more success for their advertisers and increasing their overall share of advertising dollars spent in the market.”