Marketron growth transformation


The Traffic Directors Guild of America TDGA posted an item on its website that Marketron had laid off between 15 and 19 employees (primarily in support) at three centers of Marketron Solutions in Opelika AL, Reedsport OR and Hailey ID. TDGA said it is being told support continues uninterrupted for the Marketron Product lines including DeltaFlex and Visual Traffic. Opelika may be closed in the coming months, TDGA said.

RBR-TVBR asked Marketron CEO Steve Minisini if this were true and what the details were.  Minisini explained that the company has been embarking on a business transformation over the past year focused on growth, innovation and value. He discussed the need to align resources and skill sets with the company’s new strategy and vision. The company will be bringing new office locations online in San Francisco and New York City to serve its expanding business. Customer support will be consolidated at corporate headquarters in Hailey, ID and the Opelika facility will be phased out in the coming months. Marketron will be delivering a new customer support program along with the addition of several new innovative support channels including MyMarketron, a new customer engagement portal, live chat and social media. In addition, the company’s 2011 plan includes a multi-million dollar investment in additional human capital specifically in development, support and consulting.

Larry Keene, CEO of TDGA told RBR-TVBR he spent some time the morning of 12/7 in conversations with Minisini: “He added several missing pieces to the items we reported yesterday, that would paint a different overall picture. While the downsizing in Opelika and Reedsport were correct, the enhancements in product, support services and centralizing of facilities in Hailey ID would certainly be significant, had they been known.  Having seen the RBR coverage today, it definitely mirrors the facts shared with TDGA in our conversation this morning with Marketron.”