Marketron, provider of software solutions and business services, today announced its new partnership with Post-Newsweek, the broadcasting division of the Washington Post Company. As Marketron’s newest customer, the company is headquartered in Detroit, Michigan and operates six stations in markets including Orlando, Detroit, Houston, and Miami.
“This is an exciting opportunity for our stations and advertisers, as investing in mobile extends our reach and brings a new level of innovation to our company. We look forward to seeing significant results in the upcoming years through our partnership with Marketron,“ said Catherine Badalamente, VP of Digital Media at Post-Newsweek Stations.
Post-Newsweek Stations will be using mSite, a custom drag-and-drop mobile website developer, which allows clients to develop a brand storefront with customized mobile websites as part of integrated campaigns. The company will also use Marketron Mobile’s messaging solutions by reselling the platform to local advertisers to drive ancillary revenues for key stations. Additionally, mSite is integrated within Marketron’s Mobile Platform, which allows users to access real-time performance through Insight data and analytics.
“Mobile is becoming too big for any advertiser or broadcaster to ignore. Marketron solutions offer a fast simple way for media companies to capture this important revenue stream. Post-Newsweek is a leader in local TV innovation and we’re proud to have earned their business,“ said Jeff Haley, CEO, Marketron.