Marketron has won a long-term contract to provide broadcast management solutions to Regent Communications. The Regent deal included Marketron business system software as well as Marketron Exchange, a complete e-commerce solution for radio stations.
Regent Communications operates 62 radio stations in 13 markets. Regent SVP of Operations, John King, cited the strength of Marketron’s company and products as key factors in the decision to extend the relationship. “We have a long history with Marketron and appreciate their strong commitment to both their products and clients. Marketron takes a shared interest in the success of our business and we look forward to the advances they are bringing to the industry.”
All Regent stations will use Marketron software to manage their advertising inventory. The Marketron solution includes Sales, Traffic, Reports and Billing applications and is integrated with the Marketron Exchange e-commerce platform for electronic orders, invoices and proof-of-performance data.
Marketron Exchange is an e-commerce platform that allows nearly 7,000 radio stations using Marketron, Visual Traffic, or DeltaFlex business systems to communicate electronically with media buyers. It enables orders, invoices, and proof-of-performance data to flow electronically–eliminating the need for manual processes, reducing discrepancies, increasing radio’s accountability by delivering accurate proof-of-performance to buyers, and bringing more revenue to radio by making it easier to buy.