When you arrive in Charlotte next week for the NAB Radio Show, you will be in a Top 25 market, up from #33 following an expansion of the metro. Another big change in the latest re-ranking of Arbitron markets – Boston is back in the Top 10, Detroit is out.
Arbitron demographer Dan Estersohn notes that the Charlotte-Gastonia-Rock Hill, NC metro will be almost 30% larger than before, which had a major impact on its ranking. In the Top 10, fast-growing Atlanta market has jumped ahead of Washington, DC, into the #8 slot. The difference between Boston and Detroit is only 8,100 people, but the slight decline in Detroit and slight increase in population estimates for Boston pushed Beantown back into the Top 10. Post-Katrina, New Orleans is coming back. The population estimate increased by 7.5% and raised the Big Easy to #55, up from its previous #57 ranking.
Where is your market now? Here’s the complete list of 302 Arbitron markets, from New York, NY to Aspen, CO.