Imagine That: Matrix Puts ‘Seamless Workflow’ In Spotlight


Here’s something IBC2018 attendees will have to look forward to from Sept. 14-18 at the global media technology event in Amsterdam.

Matrix Solutions and Imagine Communications will be showcasing “a seamless end-to-end ad sales workflow that enables media organizations to optimize ad sales” at the event.

The tool is designed to allow the front and back-office advertising solutions to work together in unison.

Matrix Solutions’ media ad sales platform serves as a front engine to the ad sales workflow, both aggregating and normalizing disparate data sources throughout the enterprise and giving users a comprehensive view and real-time access to all of their ad sales data.

Additionally, the platform provides CRM functionality, a suite of media-specific sales management tools, and in-depth analytics.

Operating as the back of the house in the ad sales workflow, Imagine Communications’ Ad Tech portfolio features inventory optimization and management systems, as well as next-generation targeted delivery solutions, which help broadcast, cable and broadband companies optimize inventory value and drive ad spend across multichannel, multimarket operations.

As the companies see it, accessing data earlier in the sales process optimizes media ad sales by improving operational efficiency and increasing revenue opportunities.

“We take pride in being able to offer our customers best-of-breed solutions, and this strategic partnership, both on and off the floor of IBC, is reflective of that on an International level,” said Matrix Solutions CEO Mark Gorman. “We, like Imagine Communications, are committed to and invested in advancing our integrations to produce seamless workflows.”

Graham Heap, Director of Product Management/Global Sales for Imagine Communications Ad Tech, added, “Imagine Communications brings world-leading optimization technology and enables automated workflows right across the ad sales and commercial operations process. Our collaboration with Matrix Solutions will help extend those capabilities to the front-of-house activities and enable media companies to adopt a more data-driven sales strategy, which directly correlates to media companies increasing revenue.”