The co-Chief Creative Officer at McCann NY has a lot of listening and judging on tap, and it involves lots of radio spots.
Sean Bryan has agreed to serve as the 2018 Chief Judge for the 27th Annual Radio Mercury Awards Competition.
Bryan is an ad industry veteran who also oversees as Global Chief Creative Officer an entity named m:united//McCann. That’s the dedicated unit of McCann exclusively servicing Microsoft.
During Bryan’s leadership, McCann NY has been the North American Agency of the Year for 2016 and 2017. They are currently the Agency of the Year at the One Show, The Andy’s, ADC, CLIO’s, LIAA and the North American EFFIE’s.
“While radio is a great tool to drive business or force sales, when it is higher in the creative funnel and higher in the messaging hierarchy, radio can be a terrific brand builder,” Bryan said. “The campaigns that always rise to the top in this creative competition are those that build on the essence of the brand. I look forward to gathering together later in 2018 to hear the absolute best of radio creative.”
RAB President/CEO Erica Farber, who chairs the Radio Creative Fund, added, “Sean was on our final round judging panel last year and he really stood out as a leader and as someone who had a true love and appreciation for the creative audio writing format. We have full confidence in Sean’s ability to compile a stellar list of final round judges, and to ensure that the best work is awarded in 2018.”
Award categories for the 2018 Radio Mercury Awards will be announced in December, along with Call for Entry guidelines and deadlines.
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials.
The 2017 Radio Mercury Awards was held at Stage 48 in New York. Information regarding the 2018 awards venue is forthcoming.