Two larger-than-life cups of McDonald’s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase down the morning news. The Las Vegas Sun reports they’ve actually been on the station set for about two weeks. Fox is starting its day with a “nontraditional revenue source,” KVVU news director Adam Bradshaw told the paper.
The station and McDonald’s won’t disclose how much the Golden Arches paid for the product placement. But Bradshaw pointed out the cups are put out only after 7 a.m., when the hard news gives way to light lifestyle news.
“I stress the fact that it is being done on a program that is a combination of news entertainment and lifestyle programming,” Bradshaw says.