McManus to Deliver Opening NATPE Live Sports Keynote


The Chairman of CBS Sports has been selected to deliver the opening keynote at the National Association of Television Program Executives (NATPE)’s virtual conference devoted to “The Business of Live Sports,” a new event set to take place later this month.

The new event will be held across three hours of March 23.

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Topics slated to be covered include the promotion of live sports, the distribution of live sports to streaming fans, the changing playing field of sport sponsorship, the power of pay per view, as well as the rise of sports gambling, international fandom, local broadcasters, and sports.

While Sean McManus of CBS Sports gets top billing, he’ll be participating in a virtual event that also includes appearances by Wyatt Hicks, the Managing Director of Digital Media at NASCAR; and Miheer Walavalkar, the CEO of LiveLike. Both will be discussing the ways of engaging fans around live sports in 2021.

Additionally, Jennifer Storms, the Chief Marketing Officer of Entertainment and Sports at NBCUniversal, will speak on promoting live sports viewership while Telemundo Deportes President Ray Warren will join a panel of other programmers and streaming service providers to discuss the benefits of distributing live sports to streaming fans everywhere.

Julian Mintz, Head of West & Central Brand Sales at Roku, and John Stainer, Managing Director of North America at Nielsen Sports, will also take time to discuss trends in where the money is flowing in live sports.