Measurement Innovation, Elevated by Abcarian


NEW YORK — Among the many activities occurring this week, aside from Forecast 2022, that involve the broadcast television industry was the first-ever “Measurement Innovation Forum,” hosted by NBCU.

The owner of NBC and Telemundo enjoyed representation from every corner of the industry. Following the Forum, former Nielsen thought leader Kelly Abcarian, today NBCUniversal’s EVP/Measurement & Impact for Advertising & Partnerships, shared an update on the Measurement RFP process with each measurement partner.

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