Want to know the results from Nielsen‘s recent research into consumers’ media content consumption trends?
If the answer is yes, you may wish to secure your place Wednesday at an annual seminar offered by the Media Financial Management Association (MFM).
Peter Katsingris, Nielsen’s SVP/Audience Insights at Nielsen, will share the findings at Media Outlook 2019, scheduled for September 12 from 7:30am to noon at the offices of Lowenstein Sandler, 1251 Avenue of the Americas, in New York.
The educational event will also include a presentation on the economic outlook for 2019, a session addressing #MeToo and other employment law issues, and a discussion of the implications of blockchain technology.
“Although consumers are spending more time than ever with media, they have many more choices for when, where, and how they will experience the print, audio, and television content that’s most valuable to them,” said Mary M. Collins, President/CEO of MFM and BCCA, the media industry’s credit association. “With the help of Peter Katsingris, who specializes in media audience measurement, Media Outlook 2019 attendees will receive insights into the key trends influencing consumer content consumption and how these market developments should be informing their business decisions.”
The focus of Katsingris’ presentation will be on insights from Nielsen’s recent Total Audience Report.
MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. Media Outlook 2019 attendees will be eligible to earn up to four (4) CPE credits.
A registration form and additional information concerning the event may be found online at www.mediafinance.org/media-outlook.