Media Monitors announced the U.S. Patent and Trademark Office has approved the issuance of patent #US 7,386,047 B2 for the company’s method for determining likelihood of matches between source data and reference data, which was filed August 19, 2003. This patent covers the data gathering and research firm’s ‘Fingerprinting’ technology. In this process, retrieved audio samples are analyzed by the patented algorithm which enables Media Monitors to accurately identify additional occurrences. This unique technology helps Media Monitors process millions of pieces of data and deliver an accurate picture of what was aired on radio, TV and Cable TV.
