The latest Media Monitors Spot Ten Radio report is out, and it shows a big new entrant to the latest review of the top brands using AM and FM radio to reach consumers.
It’s a quick service restaurant chain, and it is the only one on the latest report.
And, it’s not the Golden Arches.
While McDonald’s has been an active user of broadcast media in recent months, it is Wendy’s that is alone in the QSR category in the latest report from iHeartMedia-owned Media Monitors.
It arrives with some 31,806 spot plays, landing Wendy’s at No. 9.
Meanwhile, Indeed rises to the top as Progressive continues its audio media dominance with the overachieving voiceover artist obsessed with the bulbous walrus.
