The accreditation has been continued for its radio spot data service. Media Monitors, a subsidiary of RCS, is the nation’s leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. RCS is the world’s largest provider of broadcast and webcast software. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
President/CEO of Media Monitors Philippe Generali commented, “MRC accreditation represents the highest recognition level an organization can receive on the quality of their data. We have maintained accreditation since first receiving it from the MRC in 2008, and I applaud everyone at Media Monitors who ensures the quality of our data and our success.”
The MRC has nearly 150 member companies, representing TV and Radio Broadcasting, Cable, Print, Internet and Advertising Agency organizations, as well as Advertisers and Trade Associations.
“The MRC congratulates Media Monitors on successfully continuing its accreditation for its local radio spot service,” said George Ivie, CEO and Executive Director of the Media Rating Council. “Media Monitors continues to demonstrate that the service complies with the MRC’s Standards, a recognized benchmark of quality and full disclosure, and their innovative monitoring process continues to impress our audit committees.”
